what is included in a one-page business plan

Here’s what’s typically included in a one-page business plan:

✅ 1. Business Name & Overview

• What is the name of your business?

• What product or service are you offering?

• What's your mission in 1–2 sentences?

Example:
“GreenGlow is an eco-friendly candle brand that offers handcrafted, soy-based candles for people who care about sustainability and home aesthetics.”

✅ 2. Problem & Solution

• What problem does your customer face?

• How does your product/service solve it?

Example:
“Most candles use harmful paraffin wax. We provide clean-burning, non-toxic candles made with essential oils and natural wax.”

✅ 3. Target Market

• Who is your ideal customer?

• Include age, gender, location, lifestyle, or interests.

Example:
“Women aged 25–45 in urban India who enjoy home decor, wellness, and sustainable living.”

✅ 4. Unique Selling Proposition (USP)

• Why should people choose you over competitors?

• What's different or better about your offer?

Example:
“100% biodegradable packaging + custom scents made for mood therapy.”

✅ 5. Revenue Model

• How will your business make money?

• Pricing structure? One-time sales, subscriptions, hourly rates?

Example:
“₹499 per candle via D2C website + ₹899 wellness kits via subscription model.”

✅ 6. Marketing & Sales Strategy

• How will you attract and retain customers?

• What platforms will you use?

Example:
“Instagram Reels, influencer gifting, and weekend pop-ups at wellness events.”

✅ 7. Startup Costs & Resources

• What will you need to get started?

• Include money, equipment, tools, and people.

Example:

✅ 8. Milestones & Goals

• What do you want to achieve in the next 3–6 months?

Example:

• Launch website

• Sell 100 candles

• Build an Instagram following of 1,000+

• Earn ₹20,000 in monthly revenue

✅ Optional: Team or Founder Bio

• Who’s behind the business?

• Relevant skills, experience, or motivation

Example:
“Founded by Aisha, a former wellness coach and DIY enthusiast passionate about natural living and sustainable design.”

📄 Summary: One-Page Business Plan Structure