Facebook could change its name, but "Facebook" will remain

(Pocket-lint) - Rumour has it that societal media elephantine Facebook is readying connected changing its name.

While immoderate whitethorn judge that this is successful bid to marque a determination distant from the caller antagonistic media attraction and whistleblowing, sources suggest it's really to physique a absorption connected the "metaverse". 

The metaverse is thing Facebook has been hinting astatine for a portion present and we're apt to perceive much astir it during Facebook Connect connected 28 October. The metaverse has been described by Facebook arsenic "...a caller signifier of interconnected virtual experiences utilizing technologies similar virtual and augmented reality."

In bid to marque it wide that Facebook is much than conscionable a social media app, the institution is readying connected re-branding to bespeak these aboriginal changes to the organisation. This determination is akin to the enactment taken by Google erstwhile it created the umbrella institution Alphabet successful bid to determination distant from being seen purely arsenic a hunt engine. 

Therefore the upcoming Facebook rebranding volition apt re-position the Facebook app we cognize and love/loathe arsenic 1 of respective products oregon services nether the caller genitor company. After all, Facebook present owns WhatsApp, Oculus, Instagram, Onavo and more. So it makes consciousness to alteration things up. 

Earlier this year, Facebook CEO Mark Zuckerberg told The Verge that things were going to alteration and "we volition efficaciously modulation from radical seeing america arsenic chiefly being a societal media institution to being a metaverse company."

He besides said that the metaverse is "...going to beryllium a large focus, and I deliberation that this is conscionable going to beryllium a large portion of the adjacent section for the mode that the net evolves aft the mobile internet."

So things are surely astir to change. Facebook has made arsenic overmuch wide with the announcement that it's readying connected creating 10,000 caller jobs successful Europe successful the adjacent 5 years successful bid to physique the metaverse. 

We'll find retired much shortly. 

Writing by Adrian Willings. Originally published connected 21 October 2021.